Samuel Thomas

Online status: If you build a virtual world of fashion, will they come?

Brands are seeking to replicate traditional models of scarcity in a metaverse where true abundance is possible.

Expressing gender: Fresh approaches to unisex collections

A diverse fashion market is one that is broad enough to include everyone.

NFT fashion collaborations: Virtual fashion, real demand

Consumers experiment with an NFT project that taps into Harajuku nostalgia from the 1990s.